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We've completed the transition to our new business model with some continuing refinements.
We're now placing more emphasis on the market base customer who wants the best. This will enable us to provide top quality products and services for people who want the best while limiting our production and the time we spend each day to specialized help concentrating on this group.

Competing in the general low level low cost marketplace limits our ability to serve the customer wanting the best in products and services. We want to maintain our high quality and proprietary designs. This new format will allow us to reduce our overhead cost and capital expenses as well as reduce our production costs along with the time spent that isn't in support of these goals.


Optima Preferred ordering is about a simple as it can be.

Preferred customers can order without needing to fill in an order form or checkout online by making a simple one minute phone call
or directly from your Smart Phone. We quickly confirm your order and get it on the way. We also offer One Click email ordering.
Use this link to see a sample.

Benefits like nationwide one price shipping meaning you seldom pay for residential or rural area charges.

Optima Preferred customers receive reduced pricing so they pay less than retail price. Pricing is quoted only to Optima members.

Our Double Eagle and Panther products are available to OPTIMA PREFERRED. Due to research and development cost,
special design production cost, materials cost and a small market these items are limited and built to order. We have a
small registration fee of $12.99 to cover setting up your account file so you can easily purchase at a reduced price.

Don't want to register? You may request a one time order.
Please call to place your order.

Optima Preferred customers have access to specialized technical information.

Is your bike a Can-Bus model? We can usually provide you with information or assist in determining your electrical system design.

Need help identifying the exact bulb in your headlight? A simple call and we'll tell you the type. (This service is for Optima only)

If you ever need a copy of the wiring diagram and installation instructions send us a message on the Optima network and we'll
look up the item in your records to make sure you receive the correct model.

Personalized help if you need guidance making an installation or need to troubleshoot something. We'll provide you the time
you need so you're comfortable addressing an issue.

Installing some accessory lighting like driving lights and need some help figuring out how to accomplish the wiring, amperage
or wiring size. Maybe a relay might be required. Even though these devices aren't ours were happy to help Optima customers.
For others and dealership technicians, who sometimes don't read the instructions, wanting assistance with an installation or out
of the ordinary support we charge for this service on a per hour basis because they charge their customer when they call us,
something of which we don't agree as good practice.

Bonus tidbits: Examples of things we like to share.

Wiring procedures. A number of years ago we offered a document on proper wire sizes, wiring procedures, etc. It provides some
valuable information for the person doing his own installation of motorcycle electrical accessories. This paper is available to our
Optima Preferred customers at no charge .

If you'd like to know how to make your electric clothes dryer last over 30 years without calling a appliance repairman or keep that
hair dryer or heat gun working over 20 years you can call and we'll provide you with some expert information about a problem you
most likely didn't know or think about that can easily be corrected without any cost, time or modifications. Actually it's the same
reason the headlight modulators from El Cheapo don't last very long but in this case there's nothing you can do to correct the
problem so this one will cost you.

Here's one of significant importance when jumping a dead battery. It will prevent you from damaging or destroying electronics in
your car or motorcycle. This disaster doesn't always happen but that's not to mean never. There have been cases of reported
injury or worse. One of our customers called to let us know he learned a hard lesson blowing out a modulator and other items.
Now here's a case where being an Optima member can save you hundreds of dollars or more.


Our P Class products are the only retail items available to Non-Members. We realize there is a part of the retail sector that makes purchase decisions based on price due to financial limitations. For this reason our P Class products are still available for purchase online. Being strictly online we cannot assure a customer fully understands the design of his own motorcycle and chooses the correct product. For this reason sales of P Class products are final. To offer prices comparative to others in the general completive market these items do not include the same sales and support services offered to OPTIMA Preferred customers.


© Kriss Industries Inc 2018 all rights reserved